Straight from the other side of the hiring table. I’m a recruiter of 20+ years and the author of The Recruitment Game.
I give talks for universities, employers and events that are practical, honest and funny.
Your audience leaves knowing exactly what to change.

November 2026. I spoke at the Digital and AI Marketing Hub about getting hired in the age of AI: how recruiters search, what they look for, and how your choice of words affects whether an employer sees you as employable.
“I was particularly compelled with the perspective of recruitment from an employers point of view.”
“The personal experience and detail really gave the authenticity to its advice.”
First year Digital and Social Media Marketing student


For employers, outplacement firms and career-change audiences. How recruiters search now, how AI screening works, and how experienced people get seen when 500 others apply.

For employee networks, internal mobility teams and professional bodies. How to turn experience into evidence in interviews, using The STRIVE Method®.

For employers going through restructures, and outplacement firms. I was made redundant at the airport. This is what to do in the first 30 days, so your people leave with a plan, not panic, and your company is remembered for how it treated them.
Tell me about your event, your audience and your date
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The STRIVE Method® is a registered trade mark of [Cheryl Dean / Talent Translated].