A Friend Who Happens To Be A Recruiter

I’m Cheryl Dean, founder of Talent Translated and creator of The STRIVE Method®. 


I’ve spent 20+ years in global recruitment, reading CVs, briefing hiring managers and sitting in the rooms where hiring decisions get made. 


After 20 years, I used STRIVE™ to pivot my own career. 



Laid Off Before Take-Off

The Airport

I was waiting to board a flight to Madrid for work when I was made redundant. Effective immediately.


Twenty years in recruitment, gone before boarding.


My rule has always been: don’t panic, plan. So I did. I said yes to things and figured them out after. Now I run my own business, helping people like you get hired and work out what’s next.

Why I Do This

For years, friends have sent me their CVs and asked, “What next?” I can spot a weak CV in seconds. Most of the time the person is brilliant. Their CV just lists what they were responsible for, not what changed because of them.


Hiring managers don’t hire responsibility. They hire impact.


You don’t need to start again. You build from here.

Why STRIVE

Most people describe what they were responsible for. Hiring managers, bosses and pay panels want to know what changed because of you, and what it was worth.


STAR isn’t wrong. It’s incomplete. STAR tells them what happened. STRIVE™ shows them why it mattered, and what you’d bring next.


Whether you’re 22 or 52, starting out or starting again, you’ve got experience. STRIVE™ helps you explain it.



The STRIVE Method®

S: Set the scene

T: Translate the role

R: Reveal the real work

I: Impact

V: Value

E: Evolution

Get the free STRIVE™ Mini Guide and hear your interview answers the way a recruiter does