
Recruiter of 20+ years. Author of The Recruitment Game
I help professionals get hired, and work out what’s next

Talks for employers, networks, universities and events, from the other side of the hiring table. What recruiters actually see, and what I’d do in an AI world
A live 60-minute session on your CV, LinkedIn and interviews.
Or your CV, rewritten by a recruiter in 48 hours.

Start free with the STRIVE™ CV Template or Mini Guide.
Then go further with For Interviews, my best seller
Want out, but no idea what’s next? Start with The Exit Plan
I’ve spent 20+ years in global recruitment.
I’ve read the CVs, briefed the hiring managers and sat in the rooms where hiring decisions get made.
Then I was made redundant while waiting to board a flight to Madrid for work. Effective immediately. I didn’t panic. I planned. I used STRIVE™ to change direction, and now I run my own business.
So I know both sides. The one doing the hiring, and the one starting again.
I wrote it all down in The Recruitment Game, and The STRIVE Method® is how I turn experience into evidence, on your CV, on LinkedIn and in interviews.


You don’t have an experience problem. You have an explanation problem.
After 20 years inside recruitment, I take you behind the hiring process. What recruiters actually see, what hiring managers really think, and why brilliant candidates get overlooked every single day.
No hacks. No pretending recruitment is fair. Just the rules, from someone who’s spent 20 years inside it.
“This was such a SUCH a helpful prep tool to get me interview ready. The simple decode method helped me see the JD in a completely new way and it was like the answers were there all along, I just didn’t know how to ‘read’ them. Highly recommend to anyone prepping for a job search as the method takes the stress out of knowing what questions to expect and gives you the structure to succeed! Aced an interview on the first try! Thank you so much.”
For Interviews customer
“Ok seriously, this was the most valuable experience to give my CV the kick it needed. From the detailed questionnaire you get to the super fast turn around time, Cheryl asks specific questions that force you to actually simplify what you’re about, what you do day-to-day and what problem you solve. Wayyyyyy more effective than a job title. The changes my CV needed explained ‘me’ in a much more results orientated way that as Cheryl says ‘make you the obvious hire’. A great experience for anyone wanting to transform their CV and actually get a huge confidence boost from seeing yourself written about in such a professional and valuable way. Amazing service! Thank you!”
CV Rewrite customer
Get the free STRIVE™ Mini Guide and hear your interview answers the way a recruiter does
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The STRIVE Method® is a registered trade mark of [Cheryl Dean / Talent Translated].